Everyone living in the world needs a good name, the same token, a business, an industry also requires a good reputation. A good reputation can help us build a positive image for the development to create a positive external environment, and vice versa, can easily fall into a passive, but also takes effort to explain the final purge.

Coal boss, seems to have become "ignorant hateful upstart" synonymous, so they generally do not reflect their own business cards is the coal bosses, or even if the money will not be looked down; paper predators APP Sinar Mas Group, approved by the media as " destruction of forests in southern China's thugs, "repeated exposure, Sinar Mas Group to spend this large amount of money for government and media relations, to improve the corporate image.

"European Code of events" is also used to make flooring industry carries the "bad faith" the notoriety of industry-wide effort through the establishment of "good funds", and constantly strive to improve the positive publicity we are now, "EU Code of events" has become the negative impact of "not a big problem." But new problems have emerged, if not handled properly, may be planted a time bomb for the future.

New question is: "the floor is a resource consuming industries," the habit of judging and thinking. This habit filled in the Government's report, the experts there are papers in the business of publicity. If this does not change this habit, as the public focus on forests and climate gradually, including the entire floor, including wood (bamboo) products industry will likely become the target, eventually we become the "destruction of forests, destruction of homes of the culprit" . At that time the green industry, low-carbon dreams will vanish into thin air.

If you feel a bit alarmist words, welcome to the text call to "call me."

Accurately, the nature of the flooring industry, "resource recycling industry." Here, I appeal to all the floors were, in all your communication process and the author, please do not talk about "floor is resource consuming industries," but rather "the floor is a resource recycling-based industries" should be in accordance with the "loop-type thinking "way of analyzing and dissemination of image and value of the floor.

Resource consumption and resource recycling are two versions of the consumer in a completely different impression, the former is a "spoiler" of the synonyms, the latter represents the "contributor."

Do not think the wood family, consumers will love, it is not. After another one-sided media coverage once the flooring industry with the proliferation of illegally harvested timber, the consumer is to have this impression: beautiful keep blood on the floor above.

China has become the world's largest producer of flooring, a large number of imported timber every year we have been subjected to numerous international media and the government's accusations. We need to be vigilant, but also the sense of optimization of movement at home and abroad the image of our industry.

Flooring industry related resources, climate, industry, environmental protection, home, fashion and other ecological chain, more stakeholders, a great need for an objective, positive impression and evaluation of the industry. Flooring (wood and bamboo products) industry is a great industry, which is to promote sustainable forest management, helping people and nature, an important force for unity, is also realistic way to benefit farmers and rich peasants. Floor substrate and the extensive use of bamboo and other fast growing plantation forest, prompting large-scale planting around, and finally let farmers income; previous straw and cotton stalks usually burn can now also be used for flooring base, loops, and the value of more benefit farmers be reflected. The floor is also used in North America, Europe, and the valuable timber, many of the current global supply of wood to achieve a sustainable forest management, we are legally buy wood, this a very normal international trade, the objective of stimulating the world economic vitality.
 
The floor is a resource recycling industry, it wanted the charm of Tai Chi, unlimited potential.