China's wood flooring industry trends and market analysis

         The future trend of the overall development of wood floor are: the scale of production rationalization, quality standardization, brand concentration, the international market, species diversity, rational consumption, service standardization. Specific performance:

1. Competition will help the healthy development of industry
        Wood flooring as end products directly to consumers, many companies and their numerous brands to get the attention of consumers have in direct competition, and some companies take the country to participate in international competition, it is also creating a competitive environment of laminate floor of the marketing concept of modern mainstream business.

2. Good market analysis will be achieved a number of mature companies
        There will be more and more companies make great efforts to gather information, forecasting market demand, the analysis of the macroeconomic environment needs and trends, analysis of consumer market behavior, analysis of competitors, analyzing marketing opportunities, market segmentation and targeting. Through the creation, delivery and communication excellent customer value, acquire, maintain and increase customer; to its marketing practices to promote integrity and to gain a high reputation and market share.

3. Improve the quality of personnel is a necessary element of business stand out
        Human resource development as the core competitiveness of enterprises to improve the floor an important measure. The floor to attract high-growth industry elite have joined a group, to both traditional and trendy in this industry to bring vitality. Flooring industry who excel in handy use of modern competition theory to enhance the competitiveness of enterprises. The rise of talent is an important driving force flooring industry.

4. Further enhance the integration and restructuring the industry hopes
        Promote inter-firm cooperation and integration, "China" the international competitiveness of the floor team. Foreign investment and large-scale entry of capital of listed companies, a corresponding increase in the level of technical equipment in the industry, it also brings organizational structure as well as culture, market updates. Great integration brings large increase of the rise, it gives us this traditional industry to bring a qualitative leap in its positive impact will be profound and long-term. As market competition intensifies, there will be 20% of the brand's market share of 80% occupation of the situation, the status of well-known brands will become increasingly prominent.

5. Indicates continued strong demand for the industry prospects, market opportunities and challenges of internationalization
        As China's economy continues steady growth, the acceleration of urban and rural construction, the national real estate industry's rapid development, rapid increase in living standards, household decoration continues to heat up, while the national industrial policy support, to provide a good wood floor market environment, creating a huge market demand. China's urbanization rate of 1 percent per year growth, resulting in a large number of urban housing demand, housing the re-decoration will also generate a lot of demand for office space use, use of commercial premises, such as the rural market development will be massive release of wood flooring market needs. China's GDP growth rate remained at 7 points or more. Urbanization, increased population and housing demolition drive double-digit growth rate, quality of life and the pursuit of taste makes use of paving materials on the ground floor, the proportion has steadily increased. These factors make the steady growth of domestic demand, the main direction for future market development and well-developed town in the county.
        With the acceleration of global economic integration, more domestic brands will enter the international market, foreign brands will enter the Chinese market; international market has kicked off, the pioneer is located outside the library for further planning and set up factories. Our wood flooring has been sold in North America, Western Europe, the Middle East, Australia, Northeast Asia, Southeast Asia. Provide a continued strong demand for development opportunities, the game's winner will be able to occupy a substantial market.

6. Technological innovation and progress are important drivers of development of the industry
        Science and technology will contribute to the continuous emergence of new products, technologies continuously updated to provide more and better market quality products more environmentally friendly; patented technology continues to produce, and gradually its own core technologies of. Enterprises will be more technical and technological research and development, product design and our culture for docking, docking with the target market culture. According to the culture of the appropriate target market design, develop appropriate practical skills, from structural design, material selection, process development, technology development and other areas for the products to capture market momentum.

7. Further standardization of products and services, the industry gradually standardized development
        Quality is the life, the industry development. Standardization of products and services are benign prerequisite to develop the international market, is made in China products to win the domestic market and international market confidence in the necessary guarantees. Increased consumer demand service will also encourage enterprises to increase investment, improve service quality, service mode, and services more comprehensive and standardized. The establishment of this mechanism, improve the service quality, through practical programs to protect the interests of consumers.
        Scheduling system for the implementation of industry, business trade organizations to promote transparency of information, and actively study the real operation of the industry, and actively research the development of domestic and international market conditions and trends, thereby reducing the wood flooring business investment and marketing risks.
       "Consumer confidence wood flooring products made in China" will be the industry common goal.

8. Industry structure will be conducive to sustainable development
        Most resource-constrained solid wood flooring will continue to maintain a strong consumer demand, but subject to resource impact of price and output tolerance will also rise or fall simultaneously, when the market economy, affordability is enhanced production and sales will increase, whereas decreased production and sales , it is estimated that nearly 5 years production and sales of solid wood floor will not significantly change. Laminate flooring production and sales will greatly increase, prices will hover at a low level. Solid wood flooring may be the higher market evaluation, production and sales to further improve, as technology innovation, will be positioned as high-end products. There may be industry giants into the bamboo flooring industry, then bamboo flooring as a national industry will be a meteoric rise, in terms of quality, marketing, brands have performed well.
        With the pressure increase upstream resources, businesses will be further to the upstream industry chain development, the Group of companies will try to win control of upstream resources to ensure sustainable development of enterprises.

9. Development of new problems emerging during the process and facing new challenges
        Advances in wood flooring industry, some new problems but also facing some new challenges: such as laminate flooring board prime stable supply and quality problems, many companies scale structure is not reasonable and wood flooring companies and brands, obviously not the long-term coexistence; now relies on exports of low-cost competition, and will definitely anti-dumping and other trade barriers. Product variety is not yet fully meet the needs of the market, R & D and innovation are the soft underbelly of our industry, the scarcity of the original type of independent intellectual property rights, patents laminate flooring has become a major obstacle to European and American countries. Information in its infancy, the market disorders seriously affect the normal operation of the industry, dumping, fake is the industry's ills. Conservative management philosophy bottleneck restricting the development of the industry. Most of the weak brand awareness of sustainable development hinder businesses and industries. To this end, must be implemented for resources integration and enterprise level, industry level of the big upgrade, so great development by leaps and bounds.